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A question of money

October 18, 2019

By DAVINA LUDLOW, a consultant to the care home sector and a member of P&G Professional’s Expert Advisory Council.

When selecting a care home, one of the most important factors people take into consideration are the fees.

Recent research by P&G Professional has shown that the average person will view four different care homes, and spend more than ten weeks researching the best facilities, before making a decision. It’s no wonder that finding a care home for a loved one was found to be almost twice as stressful as taking a driving test.

Making the decision to move a loved one into a care home isn’t easy, and finding the right care home can be onerous, especially as residential care often becomes a consideration at a moment of crisis – meaning emotions are running high for everyone involved.

To demonstrate to the potential resident and their family that your facility is the best value for money, it’s important to consider and be prepared for the questions that may arise during their visit. For example; what the daily activities are within the home, whether residents have a choice of food, places of worship, itinerary, visiting hours, and so on.

In addition to these aspects, almost nine in ten people are looking for a care home that feels ‘just like home’. By this, factors such as warm and caring staff (61%), the right balance between independence and care (60%) and a clean, yet not clinical, fresh smelling environment (58%) were considered a priority.

With people investing so highly in the care of their loved ones, care home managers will need to demonstrate to potential residents and their families that choosing their facility will buy peace of mind that they will be looked after in a clean and homely setting.

To demonstrate value for money, getting the basics right – that a home looks and smells clean – is fundamental.

P&G Professional – with brands such as Ariel Professional, Flash Professional and Febreze Professional – can help a care home create a space that is not only hygienically clean, but with a ‘just like home’ feeling, using products and fragrances that feel familiar for potential residents and their families.

In a recent poll by P&G Professional, almost half (43%) of those surveyed would be willing to pay more for a clean and hygienic standard of living. Likewise, families would be more likely to recommend a care home if it had a lovely clean bedroom (39%), spotless bathroom (35%) or bed-sheets laundered in detergent used by their relative (32%).

Ultimately, it is important to provide potential residents and their families with peace of mind that the fee they will pay is going towards ensuring a homely and loving setting. Ensuring a clean and fresh smelling environment will create the right first impression, with potentially huge business benefits.

Davina Ludlow

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