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Managers’ time best spent in office, research suggests

October 17, 2019

Market research conducted by the Professional division of Miele at Health Plus Care suggests that most care home managers believe their residents would get greater benefit if they spent more time focusing on management and back office responsibilities. More than half of respondents said they felt they spend too much time personally carrying out care rather than managing the business.

The survey sample was taken from care home managers who attended this year’s Health Plus Care show at ExCeL London. Participants were asked how highly they rated their business skills, and where they thought their time was best spent. 44% of respondents said they don’t spend enough time managing the business, with 6% saying they spend most of their time caring for residents, and 38% said their time is spent 50/50 between the two.

When asked how highly they rated themselves, care home managers were generally confident in their skills in finance, operations and new business, marking themselves at five out of 10 or above. Yet skills in HR and technology were generally not rated as highly.

Clare Humphrey, business account manager for care at the Professional division of Miele, said it was promising to see that care home managers were generally confident in their ability to carry out operations effectively, and that they realised the benefits of dedicating appropriate attention to the vital ‘behind the scenes’ administration.

“By dedicating time to managerial tasks, such as recruiting and sourcing the most cost-effective equipment and provisions, managers can drive efficiencies throughout the business to help it be profitable and remain open despite the challenging market conditions,” said Ms Humphrey.

“Striking the ideal balance between time spent in the back office and on the floor is difficult, but managers should aim for a ratio of around 75%/25% so they can effectively manage the business but also take time to focus directly on the residents to ensure all their needs are being met and that they’re receiving the best standard of care possible.”

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