National social care recruitment campaign to launch in February
January 24, 2019
The Department of Health and Social Care (DHSC) is launching a national communications campaign in mid-February to address the estimated 110,000 vacancies in adult social care in England. Running across February and March the campaign aims to:
- Increase interest in adult social care as a job choice;
- Increase understanding of the variety of roles in adult social care;
- Equip smaller and medium-sized providers with tools to support the campaign.
The national campaign will comprise social media, digital and local radio advertising, events and media relations across England. Care providers are urged to get involved with the campaign by providing case studies, advertising their vacancies and promoting social quizzes and content from a dedicated Facebook page.
Provider case studies and stories from their organisations will be used across the campaign, such as for local PR activity and for the campaign’s Facebook page. Interested providers can email firstname.lastname@example.org to get more information on how to get involved.
Providers are also encouraged to advertise their vacancies on DWP Find a Job, which is where the campaign and website will direct people to. Campaign materials will also be available to providers to equip them with information and assets to help them support the campaign locally.
Providers will also be crucial in driving traffic to the Facebook page by liking and sharing posts, sharing their own content, encouraging employees to refer friends to the sector with a #shareifyoucare hashtag and a quiz that encourages potential applicants to see if a role in adult social care is a right fit for them.
Care minister Care Caroline Dinenage said there was huge demand for more care professionals.
“We need to spread the word that careers in adult social care can be rewarding, varied and worthwhile,” said Ms Dinenage.
“Care is a vocation where you can make a real difference and every day really is different to the next. As part of our national recruitment campaign we want to work with adult social care providers to recruit the best possible talent and I urge them to advertise their vacancies, so we can help fill as many as possible and build a workforce that is fit for the future.”
Skills for Care chief executive Sharon Allen said the campaign would help employers find people who have the right personal values that will make them great care workers.
“That means people in our communities will be supported by highly motivated and skilled workers,” said Ms Allen.
“I have spent my whole career in adult social care, so I know first-hand the tremendous professional and personal satisfaction that is on offer to anyone who joins us through this campaign.”