Pilot recruitment campaign begins
November 1, 2019
The Department of Health and Social Care (DHSC) has launched a month-long pilot communications programme to promote jobs in the adult social care sector. The pilot is taking place in Gloucestershire and Tyne and Wear to test and identify optimal marketing channels in different geographical locations to inform a national campaign in early 2019.
The campaign is designed to address the high number of vacancies in the sector, as there are an estimated 110,000 vacancies in adult social care in England1. The staff turnover rate in the sector is 30.7 per cent, equating to nearly 400,000 people leaving care jobs every year. The vacancy rate rose by 2.5 per cent in the past five years, and the turnover rate increased by over seven per cent between 2012/2013 and 2017/2018.
While welcoming the recruitment campaign, the Voluntary Organisations Disability Group (VODG) says it needs to be matched with appropriate levels of funding.
“The underfunding of the sector, resulting in low wage rates, is a key policy issue that government must address in its long-awaited Green Paper,” said VODG chief executive Rhidian Hughes.
“We know that as pay rates increase employers are much better placed to recruit and retain talent in what are incredibly important and rewarding roles.”